Spaghetto Factory is a contemporary food in Miami concept built around the idea of celebrating Italian pasta culture in a modern and playful way.
My role
I developed the brand identity, designing the logo, visual language and key graphic elements used across the brand communication.
Challenge
The challenge was to create a brand identity that felt authentic and recognizably Italian while maintaining a contemporary and distinctive visual style.
Goal
Build a memorable brand identity capable of expressing the personality of the concept and creating a strong visual presence across different touchpoints.
