Experimental streetwear brand communication concept.
Iron is an unconventional brand concept built around a distinctive character designed to represent a bold and unconventional creative project.The idea was to create a recognizable visual identity capable of standing out through personality, storytelling and strong visual impact.
My role
I developed the original concept of the project, designed the Iron character and defined the visual identity and communication strategy across social media.
Challenge
The challenge was to create a brand symbol capable of expressing the unconventional nature of the project while remaining visually memorable and adaptable to different communication channels.
Goal
Build a distinctive brand identity centered around a character capable of supporting storytelling, social communication and brand recognition.
ClientIron StreetwearServicesCreative Direction, Character Design, Brand Identity, Social Media CommunicationYear2020
