Pickwick Colour Groups is an Italian clothing brand that has been popular since the 90s. The brand is inspired by American iconography, bringing to Italy an irreverent, cool brand with innovative designs for the market. Its iconic logo continues to be recognized throughout Italy.
The collaboration with Pickwickwear, a renowned Italian clothing brand, was born with the intent to create an eye-catching visual that could be adapted to a t-shirt, featuring elements of the old Pickwick logo but with the freshness of modern graphics. This gave rise to the Fluid Collection, a series of three fluid designs presented at the White Market Streetwear held in Milan during Fashion Week in 2019
