Riccardo Fantechi – Brand Designer & Creative Lead

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Contact

fantechi6@gmail.com

Creative Direction for Vesti – Catalog

Vesti is a premium apparel brand in the promotional and workwear industry Made in Italy. With over ten years of experience, the brand focuses on high-quality garments and a strong Italian manufacturing identity.

My role

I was responsible for the creative direction and visual design of the Vesti 2024 catalog. My work included defining the visual concept, designing the editorial layout and developing a clear system to present the products while maintaining consistency with the brand’s premium positioning.

Challenge

The challenge was to modernize the brand’s communication while organizing a wide product range in a clear and structured way. The catalog needed to refresh the visual identity of Vesti while maintaining readability and effectively presenting technical product information.

Goal

Create a modern and visually consistent catalog capable of strengthening the Vesti brand identity while presenting the collection in a clear and engaging way.


ClientVesti Made in ItalyServicesCreative Direction, Editorial DesignYear2024

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