Since 1993, Innova has established itself as a leading company in the distribution and wholesale of top brands in promotional and work apparel.
My role
I led the redesign of Innova’s B2B multi-brand website, working on both UX structure and interface design. The project was implemented using the Arianna CMS by Texeo and includes several B2B e-commerce and service sections.
Challenge
Redesign a multi-brand B2B platform used by professional buyers.
Goal
Improve product navigation and overall usability, strengthen Innova’s brand identity across the platform, and create a clearer connection between the website and the company’s internal digital systems.
